Performance Marketing
Measuring a strategy's success goes beyond just tracking analytics; it's equally crucial to present and arrange the information in a way that's easy to understand. After all, insights are only valuable if they're clear and actionable. Selecting key indicators of success is essential to gauge the progress of our efforts accurately. When working with any brand, I prioritize measuring performance against our primary objectives. This approach not only informs our strategy but also defines our success. Below are some examples of how I put this into practice.
Dinseyland Forward
Disneyland Forward was a multiyear public planning effort to update Disneyland Resort's land use approvals. Our agency was contracted to run all digital communications and public outreach for this effort. As a coordinator on the project, I was responsible for maintaining not only our database within Salesforce, but also our email marketing.
ReadyOC
ReadyOC is a public outreach effort aimed at educating and empowering Orange County residents, businesses, and the community to better prepare for emergency situations. I developed thourough KPI reports complete with web analytics, social platform insights, and e-newsletter audience growth.
SafeOC
SafeOC is a localized version of the national “If You See Something, Say Something®” anti-terrorism public awareness campaign. Each month, I developed comprehensive KPI reports for our client's review detailing our web analytics, social platform insights, and our email campaign efficacy.
