Content Creation
Crafting compelling content is essential for increasing engagement, expanding an online audience, and effectively sharing a brand's message. While I may not always be behind the camera, you will be able to see my work and direction in the development of content from it's draft versions through it's published version. Here are some of the brands I helped develop content for.
LGND Music
LGNDmusic.com was a music and collectibles platform for the broad market. For this brand, I directed a team of 4 to produce 12 short-form videos made for social media.
Video shot and edited by Troy Le
Script written by Amanda McGuire
Video direction and design led by Amanda McGuire
ReadyOC
ReadyOC is a public outreach effort aimed at educating and empowering Orange County residents, businesses, and the community to better prepare for emergency situations. I developed content to promote our microcampaigns and our brand on social media platforms and through monthly e-newsletters.